Welcome to the Impact Report!
For most, summertime consists of sunshine that stretches late into the evening, vacations, shorts, and sandals – a time to relax and rejuvenate. For Impact however, summertime 2018 has meant making moves and remembering the importance of relationships and responsibility. From the worlds of high-tech and high-finance to healthcare community outreach, and diversity and inclusion, my team and I continue to tell the stories that matter to women, men and children everywhere.
As the fall and winter months approach, I am re-inspired by one of our core values: Do the Right Thing. In this season of uncertainty, doing the right thing includes assessing our surroundings and exercising our right to vote. With the November 6 midterm elections upon us, we can affect change and maintain the principals that matter most if we all get out and vote. I invite you to join Team Impact as we continuously improve ourselves, our communities and the clients we serve.
Do the right thing. Get involved. Stay engaged. Vote.
– Cheryl McCants, president & CEO
Impact Updates
Team Impact is delighted to welcome CanDice Miller to the team. This Army veteran will work to serve Impact clients in the role of Operations Manager. With a background in supply chain management, CanDice is sure to keep projects on track, on budget and on time. CanDice can be reached at [email protected]. Please join us in wishing her much success.
We are also thrilled to welcome the following new clients to the family. We are zealously helping these businesses and agencies tell their untold stories while inspiring smiles, trust and confidence.
Essex County Office of Small Business Development
and Affirmative Action in Newark, NJ
Impact is proud to announce that we have been retained to provide digital marketing support to the Essex County Office of Small Business Development and Affirmative Action in Newark, New Jersey. We will work with the SBDAA to build a robust social media presence that educates and engages its key stakeholders and builds loyalty and trust amongst its targeted audiences.
United States Merchant
Marine Academy (USMMA)
We are honored to once again work with the United States Merchant Marine Academy at Kings Point, New York. The Admissions staff have asked us to help with their 2018-19 student recruitment efforts by creating five new compelling videos demonstrating the tremendous benefits available with a USMMA education.
Newark Alliance
Newark Alliance, a leading nonprofit organization dedicated to the ongoing economic revitalization of Newark, New Jersey, has hired Impact to provide website and logo design, strategic marketing and communications counsel and services for the Newark Anchor Collaborative.
Partnership West, Inc. Business Improvement District
It is also our pleasure to welcome the Newark West Ward Business Improvement District, Partnership West, as a new client. We are providing strategic branding, marketing, and communications counsel, planning and implementation services to Partnership West as it revitalizes Newark’s West Ward.
Watch Us Work
Members of the team participated in Odyssey Day 2018 where we were inspired and uplifted by intimate discussions with multicultural women around the Art of Negotiation and the Power of Words. After listening in on an up-close and personal conversation with Spotify’s global vice president Danielle Lee, executive coach Audra Bohannon, reminded us to walk tall and “move through the world without apology.”
Impact Digital Content Manager Justine Hunter attended Amazon Alexa's 2018 VOICE Technology Summit. This interactive conference was one of the world’s largest voice tech gatherings focusing on design, development, smart cities, artificial intelligence and more. There were over 1,500 attendees, 200+ speakers, 175+ sessions, and 100+ hours of hands-on training.
Impact Operations Manager CanDice Miller learned more about chronic diseases that are disproportionately affecting the Black community during a special healthcare event held by the African-American Chamber of Commerce of New Jersey. Dr. Steven R. Peskin, executive director of Population Health at Horizon Blue Cross Blue Shield New Jersey, presented new information about heart disease, diabetes, and other chronic diseases – their symptoms, preventions, and cures.
Cheryl, CanDice and Justine supported the Women President’s Educational Organization during their annual Breakthrough Breakfast and Procurement Fair held at NYC’s The Plaza Hotel. Congratulations to PepsiCo’s Supplier Diversity Team for winning the Corporate Champion Award. They have spent $22 billion with women-owned businesses since 1982. Shout-out to all of the WBE winners including Mrs. Paper and Stackable Sensations!
On the Impact Horizon
We are working diligently to produce a women-in-tech event to remember for PKA Technologies. PKA is a WBENC-certified, woman-owned business that provides technology services and products to Fortune 500 companies, government agencies and educational institutions. With Impact’s creativity and commitment to excellence, PKA Technologies is hosting How Safe is Your C-Suite? An Intimate Conversation with Female Technology Leaders in mid-October. It will be a special afternoon of dialogue, discernment, and dining that allows female IT leaders to share their perspectives about and best practices for thriving in the C-Suite.
Cheryl will conduct another installment of the “360 Digital Marketing DNA Webinar” on November 8, 2018, from 4 p.m. to 5:30 p.m. The webinar, conducted in partnership with the Rutgers-Newark Small Business Development Center, will educate participants about the most effective digital tools to use when attracting, engaging and retaining customers. Join her and learn what’s in your digital marketing DNA.
Cheryl will be speaking at the Institute for Supply Management - New Jersey’s 10th Annual Women in Leadership Conference on Oct. 25. Join her as she leads a 75-minute interactive session titled, Buyers Guide on How to SELL Your Idea! ISM strives to enhance the value and performance of procurement and supply chain management practitioners and their organizations worldwide.
Client News
NY & NJ Minority Supplier Development Council (The Council)
The NY & NJ Minority Supplier Development Council maintained a high-energy jam-packed summer calendar with events and activities designed to engage, develop, and grow minority-owned business enterprises (MBEs).
The summer events, which included Biz Connect, Upstate New York Xchange, Healthcare Symposium 2018, and the Annual MBE Meeting, enriched MBEs and enhanced the business practices and perspectives of The Council's corporate and government members.
The Impact Blog
Standing Tall! Women Over 50
We're talking all about women #entrepreneurs over 50 who continue making strides in business. Whether we decide to start our own businesses or pursue other endeavors, we women over 50 are destined to live more fulfilling lives and contribute more to society. Read why here. Join us as we celebrate dynamic women entrepreneurs over 50. Check out our 50+ Entrepreneur video series.
Marketing Momma Tip
Impact in the News
Impact Pitch Pack
Do you need to make a million-dollar first impression with a thousand-dollar budget? Are you concerned that your capabilities statement doesn’t stand out or truly reflect your abilities? Check out the Impact Pitch Pack. Team Impact will help you make a memorable, impactful, and profitable first impression. Capabilities statement, promotional video, briefing deck, and write-ups included. Click here for details.
Impact Consulting continues its winning ways throughout the nation and around the world. We are ecstatic over our most recent recognition, which comes from the 2018 Global Business Insight Awards. We received the organization’s Sustained Excellence in Event Management Services 2018 - USA award. The 2018 Global Business Insight Awards celebrate business leadership, innovation in finance and investment and sector success across all seven continents of the world.
Impact Vice President of Communications, Holly Houston, was recently voted in as a member of the Public Relations Society of America’s Health Academy Executive Committee. Holly has also become a Global Advisor to two members of the 2018 cohort of Women Leaders for the World: Hauwa Abbas, founder of Silver Lining for the Needy Initiative, and Wedad Aljobran, healthcare quality advocate and founder of the first professional network for Saudi women, iSAW.
Interested in booking Cheryl to speak at your next event? Let us know.
Click here to send a request
Why Clients Choose Impact
Learn what our clients already know! See past projects for a sampling of our work.